Short, jargon-free reads for business owners who just want to be found — by Google and by AI.
More and more people ask ChatGPT and other AI tools for recommendations instead of searching Google. Here's what that means for your business — in plain words.
Read →SEO sounds technical, but the idea is simple: help search engines understand and recommend your business. No jargon here.
Read →GEO is the newer cousin of SEO. It's about getting recommended by AI tools like ChatGPT — here's what's the same and what's new.
Read →When someone asks ChatGPT for the best plumber in town, how does it actually pick? A simple look under the hood.
Read →ChatGPT recommends businesses it can find and trust. Seven practical steps, in order of what matters most, to make it easier for ChatGPT to name yours.
Read →If your robots.txt or firewall blocks AI bots, ChatGPT, Claude and Perplexity can't read your site. How to check it in two minutes, and what to change.
Read →Asking ChatGPT "Do you know my company?" tells you little. How to test it properly, the way your customers ask, and how to read what you find.
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